WATCH OUR LIVE TRY-ONS THURSDAYS 7:15 CST INSTAGRAM & FACEBOOK WE OFFER IN-STORE PICK UP OR SHIP FOR $8
About Us:
Hello everyone, I’m Stephanie Williams, the local owner of Apricot Lane Boutique Normal. I celebrated 5 years as the owner of this amazing boutique in January of 2026. ALB Normal has been a staple in Uptown Normal & has been local’s favorite fashion destination for almost 14 years (October 2012). We are located right off the campus of Illinois State University & in the heart in Normal, Illinois. (Yes our town is called Normal so insert all the Dad jokes here). We pride ourselves on carrying the latest trends and essentials for the fashionable college gal, but don’t be fooled; we are so much more than that!
In the Fall of 2025, a new concept was born on the Lane, Apricot After 25. As our customers have grown up, so have we. I have worked hard to find comfortable, fun, and unique fashion for women of all ages. I attend markets nationwide & touch & feel every product that comes into our store because knowing I’m picking the best of the best for you means so much to me. We carry a variety of brands & styles, from glam looks to comfy lounge & much more. We are the only boutique in town to carry brands like Free People, Z Supply, KUT denim, PAIGE, & Steve Madden, to name a few. In 2024, I partnered with Hype & Vice to bring you exclusive “Roll Birds” gear for our Illinois State fans.
Be sure to stop by for that next wedding guest stress, accessory, or jewelry need, or just see what’s new for the week. Check out our social media or join us live on Thursdays at 7:15 CST on both Instagram & Facebook for live try-ons & a chance to be entertained while you shop from the comfort of your home!
I have always been slightly against having a true website because I really value the in store experience and having a place for you to come in & try on looks you love. As our live sales have evolved and as we continue to grow an audience that is outside of our area, I hope this new way to shop; from our social media sites to apricotlanenormal.com brings joy nationwide.
As always I thank you for your support & for making Apricot Lane Boutique Normal a closet staple!
Apricot Lane Boutique Normal
normal@apricotlaneusa.com
Facebook: apricotlanebloomingtonnormal
Instagram: apricotlanenormal
TIKTOK: apricotlanenormal
